Skin-care & E-commerce concept brand focused on playful and soft products for daily usage. Inspired by Japanese “kawaii” culture, the visuals combine comfort, simplicity, and charm.
- Brand identity (moodboard, logo, color palette, and typefaces)
- Visual universe inspired by Japanese kawaii culture
- Product label design and packaging mockups
- Editorial tone crafted for young passionate audiences (french speakers)
- Sensory-focused storytelling centered on wellness
- Adaptable design for social media and e-commerce
